# BrandlyUp website identity — 08 October 2026

Revision: the owner's correction on 08 October 2026. Write BrandlyUp with B and U capital. The complete Up suffix is orange #F97316 in every wordmark variant.

## Placement
- Header and footer: revised primary SVG with the integrated bird, capital U and orange Up. Narrow headers: standalone bird.
- Browser favicon: supplied bird SVG and ICO.
- App and Apple touch icons: supplied white bird on purple. Maskable icons use the same bird with an opaque square background and safe margins.
- Share previews and Organization structured data: primary logo.
- Alternate wordmark, B monogram, combined B + bird, and stacked logo: individual downloads on the brand resources page.
- All website artwork omits the triangular accent, as requested by the owner.

## Colour and type
Primary #4608AD; Up orange #F97316; secondary #7A3EF7; accent #9B5CFF; lavender #C4AFFF; ink #0A0A0A; mist #F5F4F8; white #FFFFFF.
Poppins: display 700, headings 600, body 400, UI labels 500. The website self-hosts licensed Poppins files from Google Fonts. The updated kit includes the font files and their Open Font License.

## Clear space and scale
Leave clear space equal to the B's inner counter height, or at least 10% of logo width. Minimum digital widths: primary logo 140px, alternate wordmark 100px, bird symbol 24px. Scale proportionally. Use purple Brandly on light backgrounds and white Brandly on dark backgrounds. Up always stays orange. Avoid stretching, rotating, outlining or adding effects.

## Reuse
The updated kit includes current logo variants, digital icons, tokens, Poppins fonts, PDF/Markdown guidelines and editable stationery, social, presentation and web templates. Personalise template contact details and campaign copy before use. The proposed tagline in the kit is editable; existing website messaging is preserved.

## Regeneration
npm run assets:brand rebuilds vector logos from the original outlines plus the capital-U and orange-Up correction, then generates current guidelines and both downloadable ZIPs. The original local kit remains the source reference.