A measurement plan before redesigning a website
https://brandlyup.com/insights/a-measurement-plan-before-redesigning-a-website/

QUICK ANSWER
A measurement plan defines the problem, intended improvement, observable events and commercial review before a redesign begins. Capture the current journey and known gaps first. Otherwise the team may launch a new visual system without a way to assess whether it helped the intended task.

WORKING CHECKLIST
1. Name the problem and intended behaviour.
2. Document current data limitations.
3. Choose a source of truth for the outcome.
4. Record concurrent changes before comparison.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

Contact: hello@brandlyup.com