A typography system for websites and proposals https://brandlyup.com/insights/a-typography-system-for-websites-and-proposals/ QUICK ANSWER A typography system assigns fonts, sizes, weights and spacing to repeatable roles. Test it with real headings, numbers and long paragraphs across devices. The goal is a clear reading hierarchy that your team can maintain, rather than a large collection of type styles. WORKING CHECKLIST 1. Define heading, body, label and table roles. 2. Test realistic long content. 3. Verify font files and licences. 4. Inspect exported PDFs and mobile screens. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com