A weekly marketing report that supports decisions https://brandlyup.com/insights/a-weekly-marketing-report-that-supports-decisions/ QUICK ANSWER A useful weekly report connects activity, customer behaviour and commercial follow-up to a small set of decisions. Include definitions and known gaps. It should tell the team what to investigate or change rather than present a long list of numbers without context. WORKING CHECKLIST 1. Use consistent stage definitions. 2. Include significant changes and limits. 3. Add customer and receiving-team observations. 4. Assign owners to the next decisions. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com