Case studies when you do not have permission to name clients https://brandlyup.com/insights/case-studies-when-you-do-not-have-permission-to-name-clients/ QUICK ANSWER Without permission to name a client, publish only a scope and level of detail you are authorised to share. If permission is absent entirely, use clearly labelled internal work or illustrative examples. Do not disguise a speculative project as a confidential client case study. WORKING CHECKLIST 1. Document publication permission and its scope. 2. Check whether details identify the customer indirectly. 3. Separate internal, concept and client work. 4. Use only measured results you can substantiate. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com