Choosing brand colours that remain readable
https://brandlyup.com/insights/choosing-brand-colours-that-remain-readable/

QUICK ANSWER
Choose colour roles as well as colour values: text, backgrounds, actions, accents and status messages need different treatment. Test real text and controls for readability. A harmonious palette can still fail when used in the wrong combination or when colour is the only cue.

WORKING CHECKLIST
1. Define a role for every colour.
2. Test text on actual backgrounds.
3. Provide non-colour cues for important states.
4. Review light and dark usage separately.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

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