Clicks, enquiries and qualified opportunities are different metrics
https://brandlyup.com/insights/clicks-enquiries-and-qualified-opportunities-are-different-metrics/

QUICK ANSWER
A click shows an interaction, an accepted enquiry shows confirmed receipt and a qualified opportunity shows assessed commercial fit. Define each separately. Combining them into one lead total can obscure failures in the form, receiving process or offer relevance.

WORKING CHECKLIST
1. Define every event and commercial stage.
2. Identify the source of truth for each.
3. Deduplicate retries and repeated interactions.
4. Report transitions rather than one blended total.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

Contact: hello@brandlyup.com