Comparing local agency options without choosing on proximity alone https://brandlyup.com/insights/comparing-local-agency-options-without-choosing-on-proximity-alone/ QUICK ANSWER Compare agency options against the problem, relevant capabilities, working method, evidence and handoff requirements. Location may matter for collaboration or production, but proximity alone does not establish suitability. Ask each provider to explain how its proposed scope resolves your specific uncertainty. WORKING CHECKLIST 1. Use the same brief for comparable proposals. 2. Review relevant evidence and ownership. 3. Discuss collaboration and production needs. 4. Confirm deliverables, exclusions and handoff. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com