How to create a brand brief your agency can use
https://brandlyup.com/insights/how-to-create-a-brand-brief-your-agency-can-use/

QUICK ANSWER
A useful brand brief describes the business decision, priority audience, current problem, available evidence and constraints. Include deliverables, approval owners and the intended use of the work. A reference image can show a preference, but it cannot replace these decisions.

WORKING CHECKLIST
1. Describe one business problem and audience.
2. List evidence and assets already available.
3. Name deliverables and approval owners.
4. Record budget, timing and operational constraints.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

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