How to research customers before a rebrand
https://brandlyup.com/insights/how-to-research-customers-before-a-rebrand/

QUICK ANSWER
Customer research for a rebrand should explore buying situations, expectations and misunderstandings. Use interviews and existing records to identify patterns, while keeping the sample and its limitations visible. The aim is a better decision, not a collection of flattering quotes.

WORKING CHECKLIST
1. Write questions about decisions rather than visual preferences.
2. Include relevant customers beyond the happiest advocates.
3. Record the sample and interview context.
4. Turn each finding into a decision or further question.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

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