How to update an old article without pretending it is new https://brandlyup.com/insights/how-to-update-an-old-article-without-pretending-it-is-new/ QUICK ANSWER Update an article when facts, guidance or customer needs have meaningfully changed. Keep the original publication date and describe substantive revisions where useful. Correct mistakes directly and retain a clear ownership record; a new modified date should reflect actual work. WORKING CHECKLIST 1. Check business facts and references. 2. Fix broken destinations and outdated actions. 3. Record substantive revisions. 4. Preserve truthful publication history. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com