Internal linking for a growing article library https://brandlyup.com/insights/internal-linking-for-a-growing-article-library/ QUICK ANSWER Internal links should help readers reach the next relevant answer and make important pages discoverable. Connect articles to useful topic hubs, services and related guides. Link because the destination adds value, not because an arbitrary number of links is believed to improve rankings. WORKING CHECKLIST 1. Create descriptive topic hubs. 2. Link to the next decision a reader faces. 3. Use meaningful destination labels. 4. Audit broken links and orphan content. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com