Local photography that helps customers recognise the business https://brandlyup.com/insights/local-photography-that-helps-customers-recognise-the-business/ QUICK ANSWER Local photographs should answer practical questions about the real place, entrance, product or service. Use approved current images with accurate captions. Stock or generated scenes can illustrate a concept, but they should not imply that a fictional premises is where customers will arrive. WORKING CHECKLIST 1. Map photographs to customer questions. 2. Use current approved premises images. 3. Record source and permission. 4. Label illustrative material clearly. YOUR BRIEF Business / website: What needs to change: Existing materials: Open questions: Timing: SCOPE AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval. Contact: hello@brandlyup.com