Tracking enquiry events without collecting private messages
https://brandlyup.com/insights/tracking-enquiry-events-without-collecting-private-messages/

QUICK ANSWER
Enquiry analytics should describe the stage of the interaction using a small approved event vocabulary. Keep names, email addresses, phone numbers and free-text messages out of general event properties. The receiving system and analytics serve different purposes and need different information.

WORKING CHECKLIST
1. Use an allowlist of event names and fields.
2. Exclude contact and free-text values.
3. Review URLs and third-party collection.
4. Test consent, failures and retries.

YOUR BRIEF
Business / website:
What needs to change:
Existing materials:
Open questions:
Timing:

SCOPE
AI-assisted practical guide. Examples are illustrative; business-specific facts and sector claims need the responsible owner’s approval.

Contact: hello@brandlyup.com