Business profiles, location pages and practical local customer journeys.
Audit a business profile for accurate identity, category, services, opening information, photographs and maintained contact routes.
Read the guide →: A useful Google Business Profile audit checklistA useful location page explains the actual services, availability, contact route and local information relevant to that area.
Read the guide →: Location pages that provide more than a city nameA mobile business should explain the areas and conditions it can actually serve, with a clear route to confirm suitability.
Read the guide →: Local service-area communication for mobile businessesLocal photographs should answer practical questions about the real place, entrance, product or service.
Read the guide →: Local photography that helps customers recognise the businessA local enquiry journey connects accurate listing information, the right website page and a receiving team that understands the requested service.
Read the guide →: A local enquiry journey from map listing to responsePublish opening hours and service availability as separate maintained facts when they mean different things.
Read the guide →: Opening hours and availability: avoiding conflicting informationUse authentic local reviews to identify questions, expectations and service issues while respecting permission and platform rules.
Read the guide →: Local reviews as customer research rather than decorationCompare agency options against the problem, relevant capabilities, working method, evidence and handoff requirements.
Read the guide →: Comparing local agency options without choosing on proximity alone
