Terms of Engagement

1. Overview and Applicability

These Terms of Engagement govern the use of the BrandlyUp website (https://brandlyup.com/) and establish the preliminary framework for consulting inquiries. Formal consultancy services are governed by separate, mutually executed Master Services Agreements (MSA) and Statements of Work (SOW).

2. Website Content & Informational Purpose

All industry guides, problem-to-solution frameworks, and diagnostic analyses published on this website are provided for strategic exploration and educational purposes. While developed with rigorous sector research, they do not constitute legal, financial, or medical advice.

3. Intellectual Property Rights

The BrandlyUp name, visual design system, editorial articles, and proprietary strategic frameworks displayed on this website are protected under copyright and applicable intellectual property laws.

For contracted client engagements, full intellectual property ownership of customized deliverables (logos, brand guidelines, code repositories, design files) transfers completely to the client upon final milestone payment as stipulated in the client’s executed SOW.

4. Concept Lab Work

Projects published in the BrandlyUp Concept Lab are speculative prototypes created to demonstrate strategic problem-solving. They do not claim official sponsorship, endorsement, or client relationships with any trademark owners mentioned for demonstration purposes.

5. Confidentiality & Non-Disclosure

BrandlyUp treats all prospective client brief submissions and commercial discovery discussions as confidential. For formal discussions involving proprietary trade secrets or non-public financial information, we execute mutual enterprise non-disclosure agreements prior to discovery.

6. Governing Law & Inquiries

These terms are governed by applicable laws in the jurisdiction of operation within the Appneural corporate network. For legal inquiries, please contact legal@brandlyup.com.