3 min read
How to request customer reviews responsibly
Request honest reviews through an appropriate, consistent process after a genuine customer interaction.
Read the guide →: How to request customer reviews responsibly8 practical guides
Reputation & trust
Permission-backed proof, reviews, responses and customer communication.
3 min read
Responding to a negative review without exposing private details
A useful public response acknowledges the concern, stays factual and provides a suitable private route when details are needed.
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Publishing testimonials with permission and context
Publish a testimonial only with appropriate permission, accurate attribution and the context needed to understand it.
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A trust page when your business is still building its portfolio
A useful trust page can explain verified capabilities, working methods, ownership and clearly labelled internal examples.
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A simple claim register for marketing teams
A claim register records what you say, the evidence behind it, who approves it and where it appears.
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Service complaints as input for brand improvement
Recurring complaints can reveal a gap between the promise, customer expectation and actual delivery.
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Brand reputation vs social media sentiment
Social sentiment describes observed discussion in a particular channel and sample.
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Keeping public business information current
Current business information helps customers make a reliable next decision.
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