3 min read
How to map search intent to the right website page
Map search intent by the task a person wants to complete: understand a problem, compare options or contact a provider.
Read the guide →: How to map search intent to the right website page8 practical guides
SEO foundations
Crawlable pages, search intent, metadata and technical discovery.
3 min read
Writing page titles that match the actual content
A page title should clearly identify the page's subject and distinguish it from related pages.
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Meta descriptions that help people judge a result
A meta description should summarise what the page helps the reader do and include important scope context.
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Canonical URLs explained for business website owners
A canonical URL signals the preferred version of substantially similar content.
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What belongs in a business website sitemap?
A sitemap should list preferred, indexable pages that exist and return the intended content.
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Robots rules without accidentally hiding useful content
Robots rules tell compliant crawlers which paths they may fetch.
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Internal linking for a growing article library
Internal links should help readers reach the next relevant answer and make important pages discoverable.
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A technical SEO release checklist for a small business
A technical SEO release check should verify preferred URLs, response status, rendered content, metadata, structured data, images and internal links.
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