3 min read
How to test a logo before approving it
Test a logo where it will actually be used: small mobile headers, documents, labels and single-colour output.
Read the guide →: How to test a logo before approving it8 practical guides
Visual identity
Useful identity systems, photography, packaging and brand guidelines.
3 min read
Choosing brand colours that remain readable
Choose colour roles as well as colour values: text, backgrounds, actions, accents and status messages need different treatment.
Read the guide →: Choosing brand colours that remain readable3 min read
A typography system for websites and proposals
A typography system assigns fonts, sizes, weights and spacing to repeatable roles.
Read the guide →: A typography system for websites and proposals3 min read
Brand guidelines a small team will actually use
Useful guidelines answer everyday production questions with clear examples and accessible files.
Read the guide →: Brand guidelines a small team will actually use3 min read
How to brief realistic brand photography
A photography brief should define the subjects, customer questions, placements and permissions the images must support.
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Packaging design handoff before you print
A packaging handoff should connect approved artwork, verified product information and the printer's production requirements.
Read the guide →: Packaging design handoff before you print3 min read
A social media template system with room for real content
Social templates should make common content easier to publish while allowing different message lengths and image shapes.
Read the guide →: A social media template system with room for real content3 min read
How to organise brand files so people use the right version
Organise brand files around approved use, ownership and version history.
Read the guide →: How to organise brand files so people use the right version