B2B & Account-Based Marketing
Build relevant conversations with the buying committees that matter.
Start with your existing materials. Scope, timing and fees are agreed before work begins.
- Defined deliverables
- Agreed review points
- Usable handover
When this work helps.
Broad lead generation reaches individuals who lack buying authority while strategic accounts receive generic, disconnected messages.
What you take away.
Final deliverables are agreed around your brief.
01Ideal customer and account framework
Account selection criteria, buyer roles and qualification signals.
02Account-specific campaign kit
Industry narratives, role-based assets and sales enablement content.
03Account engagement measurement
Shared marketing-sales definitions for engaged accounts and qualified opportunities.
The scope, without surprises.
What the work includes
- Ideal customer and account framework: Account selection criteria, buyer roles and qualification signals.
- Account-specific campaign kit: Industry narratives, role-based assets and sales enablement content.
- Account engagement measurement: Shared marketing-sales definitions for engaged accounts and qualified opportunities.
What your team provides
- Access to the relevant business owner and existing materials.
- Agreed objectives, baseline data and review responsibilities.
- Timely approval of facts, brand assets and planned customer communications.
What is outside this scope
- Third-party platform subscriptions, media costs and production supplier charges.
- Legal advice and regulatory approval; these remain with appointed client reviewers.
How we could measure progress
- Review progress against: Better alignment between sales and marketing.
- Review progress against: Messaging tailored to technical and commercial stakeholders.
- Review progress against: An account-level view of campaign engagement.
A process you can follow.
- 01
Select priority accounts
What happens here
Define fit using commercial value, buying triggers and delivery capacity.
- 02
Map committees
What happens here
Document users, champions, approvers and procurement questions.
- 03
Activate campaigns
What happens here
Coordinate relevant content, events and sales conversations.
- 04
Review progression
What happens here
Evaluate engagement and opportunity movement with revenue teams.
Timing depends on scope, feedback and approved inputs.
See it in your industry.
A few useful answers.
Do you sell contact lists?
No. This service focuses on account strategy, relevant messaging and campaign coordination using appropriately sourced client-approved data.
How is the engagement scoped?
We start by reviewing your current b2b & account-based marketing requirements, business priorities and industry context. The proposal specifies deliverables, reviewers, timeline and fees before work begins.
Can this connect with our other brand and marketing work?
Yes. We coordinate the brief with your existing strategy, marketing channels and customer experience teams to keep decisions consistent.
Explore internal work and independent concepts for the context behind our examples. Proposed outcomes are not guaranteed results.
Make the next step
specific to your business.
Share your b2b & account-based marketing challenge and existing materials. We will discuss the deliverables and priorities that fit your brief.