Crisis Communications & Preparedness
Prepare clear decisions and credible communication before pressure arrives.
Start with your existing materials. Scope, timing and fees are agreed before work begins.
- Defined deliverables
- Agreed review points
- Usable handover
When this work helps.
During a sensitive incident, unclear ownership and conflicting statements can amplify confusion for customers, employees and partners.
What you take away.
Final deliverables are agreed around your brief.
01Scenario and risk assessment
Priority communication scenarios and stakeholder mapping.
02Crisis response playbook
Escalation matrix, decision rights and approved communication channels.
03Holding statement toolkit
Draft statement frameworks, spokesperson briefs and rehearsal exercises.
The scope, without surprises.
What the work includes
- Scenario and risk assessment: Priority communication scenarios and stakeholder mapping.
- Crisis response playbook: Escalation matrix, decision rights and approved communication channels.
- Holding statement toolkit: Draft statement frameworks, spokesperson briefs and rehearsal exercises.
What your team provides
- Access to the relevant business owner and existing materials.
- Agreed objectives, baseline data and review responsibilities.
- Timely approval of facts, brand assets and planned customer communications.
What is outside this scope
- Third-party platform subscriptions, media costs and production supplier charges.
- Legal advice and regulatory approval; these remain with appointed client reviewers.
How we could measure progress
- Review progress against: Clear communication responsibilities.
- Review progress against: Faster access to reviewed response frameworks.
- Review progress against: Consistent information across affected stakeholders.
A process you can follow.
- 01
Assess exposure
What happens here
Map likely scenarios and communication dependencies.
- 02
Define command roles
What happens here
Agree who verifies facts, approves statements and speaks publicly.
- 03
Prepare materials
What happens here
Draft scenario frameworks with appointed legal and subject reviewers.
- 04
Rehearse and maintain
What happens here
Run tabletop exercises and update ownership regularly.
Timing depends on scope, feedback and approved inputs.
See it in your industry.
A few useful answers.
Does this include emergency round-the-clock response?
This scope covers preparedness. Live incident support, availability and response windows require a separately agreed engagement.
How is the engagement scoped?
We start by reviewing your current crisis communications & preparedness requirements, business priorities and industry context. The proposal specifies deliverables, reviewers, timeline and fees before work begins.
Can this connect with our other brand and marketing work?
Yes. We coordinate the brief with your existing strategy, marketing channels and customer experience teams to keep decisions consistent.
Explore internal work and independent concepts for the context behind our examples. Proposed outcomes are not guaranteed results.
Make the next step
specific to your business.
Share your crisis communications & preparedness challenge and existing materials. We will discuss the deliverables and priorities that fit your brief.